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This Ad-Tech Company Is Powering Surveillance of US Military Personnel

ohog5 by ohog5
February 12, 2025
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This Ad-Tech Company Is Powering Surveillance of US Military Personnel
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Final yr, a media investigation revealed {that a} Florida-based knowledge dealer, Datastream Group, was promoting extremely delicate location knowledge that tracked United States navy and intelligence personnel abroad. On the time, the origin of that knowledge was unknown.

Now, a letter despatched to US senator Ron Wyden’s workplace that was obtained by a world collective of media retailers—together with WIRED and 404 Media—reveals that the last word supply of that knowledge was Eskimi, a little-known Lithuanian ad-tech firm.

Eskimi’s position highlights the opaque and interconnected nature of the situation knowledge trade: A Lithuanian firm supplied knowledge on US navy personnel in Germany to a knowledge dealer in Florida, which may then theoretically promote that knowledge to basically anybody.

“There’s a world insider risk threat, from some unknown promoting corporations, and people corporations are basically breaking all these methods by abusing their entry and promoting this extraordinarily delicate knowledge to brokers who additional promote it to authorities and personal pursuits,” says Zach Edwards, senior risk analyst at cybersecurity agency Silent Push, referring to the ad-tech ecosystem broadly.

In December, the joint investigation by WIRED, Bayerischer Rundfunk (BR), and Netzpolitik.org analyzed a free pattern of location knowledge supplied by Datastream. The investigation revealed that Datastream was providing entry to express location knowledge from units doubtless belonging to American navy and intelligence personnel abroad—together with at German airbases believed to retailer US nuclear weapons. Datastream is a knowledge dealer within the location knowledge historical past, sourcing knowledge from different suppliers after which promoting it to clients. Its web site beforehand mentioned it supplied “web promoting knowledge coupled with hashed emails, cookies, and cellular location knowledge.”

That dataset contained 3.6 billion location coordinates, some logged at millisecond intervals, from as much as 11 million cellular promoting IDs in Germany over a one-month interval. The info was doubtless collected by SDKs (software program growth kits) embedded in cellular apps by builders who knowingly combine monitoring instruments in change for revenue-sharing agreements with knowledge brokers.

Following this reporting, Wyden’s workplace demanded solutions from Datastream Group about its position in trafficking the situation knowledge of US navy personnel. In response, Datastream recognized Eskimi as its supply, stating it obtained the information “legitimately from a revered third-party supplier, Eskimi.com.” Vytautas Paukstys, CEO of Eskimi, says that “Eskimi doesn’t have or have ever had any industrial relationship with Datasys/Datastream Group,” referring to a different title that Datastream has used, and that Eskimi “is just not a knowledge dealer.”

In an electronic mail responding to detailed questions from the reporting collective, M. Seth Lubin, an legal professional representing Datastream Group, described the information as lawfully sourced from a 3rd get together. Whereas Lubin acknowledged to Wyden that the information was supposed to be used in digital promoting, he burdened to the reporting collective that it was by no means supposed for resale. Lubin declined to reveal the supply of the information, citing a nondisclosure settlement, and dismissed the reporting collective’s evaluation as reckless and deceptive.

The Division of Protection (DOD) declined to reply particular questions associated to our investigation. Nonetheless, in December, DOD spokesperson Javan Rasnake mentioned that the Pentagon is conscious that geolocation companies may put personnel in danger and urged service members to recollect their coaching and cling strictly to operational safety protocols.

In an electronic mail, Keith Chu, chief communications adviser and deputy coverage director for Wyden, defined how their workplace has tried to interact with Eskimi and Lithuania’s Information Safety Authority (DPA) for months. The workplace contacted Eskimi on November 21 and has not obtained a response, Chu says. Workers then contacted the DPA a number of occasions, “elevating issues in regards to the nationwide safety affect of a Lithuanian firm promoting location knowledge of US navy personnel serving abroad.” After receiving no response, Wyden employees contacted the protection attaché on the Lithuanian embassy in Washington, DC.



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