A enterprise professor has solutions for you about how trademark guidelines form promotions and retail advertising and marketing technique for one of many greatest gross sales durations of the yr.
The Tremendous Bowl isn’t simply the largest recreation in sports activities, it’s additionally a significant driver of economic gross sales. But many retailers keep away from saying its title in any respect.
With “Tremendous Bowl” tightly protected as a trademark, manufacturers should discover inventive methods to seize the joy with out crossing authorized boundaries.
Courtney Cothren is an affiliate instructing professor on the College of Missouri’s Robert J. Trulaske, Sr. School of Enterprise.
Cothren, whose skilled expertise contains retail consulting, explains under what the Tremendous Bowl trademark means for retailers, shoppers, and model technique:
Supply: University of Missouri
